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Deep Work

Deep Work is the ability to focus without distraction on a cognitively demanding task. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. Yet most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mails and social media, not even realizing there`s a better way.

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Money and Happiness

Money and Happiness The New Science of Smarter Spending by Elizabeth Dunn and Michael Norton Q) What if people spent their money differently and better? Q) If people could spend their money in less typical but happier ways, what would that be? Q) Can changing the way people spent their money altered their happiness over the course of the day ? Q) Everyday spending choices...

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Brand Positioning

POSITIONING- The Battle For Your Mind To succeed, the first step is to position or situate the brand in the target consumer`s mind in such a way, that in his perception of the brand, it is distinctive and offers a persuasive customer valuebetter than its competitors.This is called competitive advantage.

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